Find out where you stand in your industry with an in-depth review of your competitors, including an analysis of content gaps and potential growth opportunities.
You’re trying to increase your traffic, leads, revenue, and brand awareness. So are your competitors.
If you aren’t moving forward, you’re moving backward. There are few places where that rings truer than on the Internet. Each day more than 5 million new blog posts are published on the web. It’s easy to get lost in that chaos if you aren’t watching your competition.
World-O-Meters estimates over 5 million new blog posts are published on the web every day.
Where does your business stand?
Can you answer all of these questions?
- Who are your direct competitors?
- Who are the leaders in your industry?
- Are there any new businesses threatening to steal your traffic and leads?
- What are your competitors’ strategies for driving traffic and leads?
- How much traffic do your competitors drive?
- What are their top pages?
- Are their top pages better than your equivalents?
- What type of link building campaigns are your competitors engaging in?
- What are your competitors’ social media strategies?
- How do your reputation and brand compare to your competitors?
- Do your competitors have a newsletter?
- How often do they engage their email lists and what type of content are they sending?
Those are all essential questions that a competitive assessment can help answer.
What opportunities exist in your industry?
A competitive assessment can also uncover opportunities for improvement. For example, maybe your top competitor has a page on their site that’s better than your equivalent. With a little effort, you can improve your page to beat your competitor’s and potentially steal their backlinks.
Curley Creative’s competitive assessment approach
Find & Categorize
Who are your competitors? For each one, are they a direct competitor you’re battling in the Google search results pages, an industry leader that repeatedly outranks you, or an inferior site to keep tabs on? This step seems simple, but having a complete competitor list is the foundation of routine competitive analysis.
Assess Strengths & Weaknesses
What are your competitors doing well and where are they lacking? How good is their copywriting, accuracy, product photography, site design, page speed, and navigation? This can help you find areas where you need to improve or areas where you can capitalize on an industry weak point.
How strong are your competitors’ backlink profiles? What is their dofollow-to-nofollow ratio? How do they utilize anchor text? What are their link building strategies? Are there sites that multiple competitors have backlinks from but you don’t? Backlinks are a major ranking factor for Google, even with today’s smarter search engine.
Identify Top Content
What are your competitors’ top pages? Do you have those pages? If so, are they better than your equivalent? Do their pages outrank yours? If so, is that because of their backlink profiles, content quality, content relevance, or a combination of all three? Is their traffic distributed according to the 80/20 rule or is it more or less concentrated? Knowing what does and doesn’t work for your competitors can help influence your next steps.
Grade Customer Experience
What’s it like to be a customer for your competitors? Do your competitors’ sites seem more authoritative and trustworthy than yours? What is their mobile experience like? Do they have newsletters or email lists? What’s the frequency and quality of their broadcasts? You should always strive to provide the best user experience, and knowing your competitors’ strengths and pain points is Priority 1.
Explore Other Channels
What’s your competitors’ presence on social media? How large are their followings? How frequently do they post? What type of content do they post? Real talk for a second: Just because your competitors are on social media doesn’t mean you have to be. Social media requires a lot of consistent effort, and a mismanaged social media channel often does more harm than having no channel at all. Still, you should know how your competitors leverage it.