A strong SEO foundation is necessary for any of these strategies to work. A complete SEO audit will uncover previously unknown issues that we can correct to give your business the best chance to succeed.
Your content is great, so why is your traffic underwhelming? It could be how you look.
And no, I don’t mean how you look. When website owners are disappointed with their site’s traffic, what’s the first thing they usually do? Create more content! But content creation is expensive. Instead of creating new content, why not try optimizing your existing content? Google Webmaster Tools gives you information on your pages’ averaging rankings, impressions, and clickthrough rates. By changing your title tags and meta descriptions, sometimes you can get instant improvements in search traffic solely because your SERP snippet looks more enticing to click on.
Google Webmaster Tools is an invaluable resource giving you insight into how your pages are performing in the SERPs.
It could also be how slowly your page loads.
A one-second delay in page load time could mean 11% fewer visitors. It could also mean lower rankings in the SERPs. Google has been using page load speed as a ranking factor for nearly 10 years, and in 2018 they added it as a ranking factor for mobile search. Make sure your pages are optimized with compressed images and minified resources.
The Pingdom Website Speed Test tool is one of many online page speed tools you can use to benchmark your site and identify areas for improvement.
Is your site’s backlink profile natural or problematic?
It used to be easier to game the system with shady link building tactics, but it can still be done today. If you’ve never undergone a link buying campaign and have grown your site organically, chances are you’ll be fine. But if you have concerns about the legitimacy of your backlink profile, it’s better to get ahead of it before Google penalizes you.
At first glance, the backlink profile of this random affiliate site I found (Music Critic) looks pretty natural with a lot of branded anchor text. (Source: Ahrefs)
Catch potential issues early before your site gets big.
Many technical SEO issues can be fixed regardless of your site’s size, but some on- and off-page SEO issues can be much more challenging to fix when your site gets big. Take internal linking, for example. Your site’s internal link structure is an important way for you to tell Google what your site is about. It’s also an important way of passing “link juice” to specific pages on your site. Optimizing internal links and developing an internal linking strategy is easier early-on.
Curley Creative’s SEO auditing process
Strong SEO won’t take a low-quality site and rank it on the first page, but bad SEO can crush your otherwise amazing site. I’ll focus on the three pillars of your site’s SEO profile.
The technical SEO audit is all about crawling and indexability. This includes making sure only one version of your site is indexed (www vs non-www, http vs https), that canonical URLs are used, and that there’s no duplicate content. Technical SEO gets, well, technical, but it centers around making sure Google indexes your site properly.
The on-page SEO audit involves looking at your internal link structure and how your pages are parsed. Are your URLs and titles optimized for your topic? Does the content speak to that topic? How does each page appear in the SERPs? Are meta descriptions optimized? Will searchers who see your result in Google want to click?
The off-page SEO audit is all about your backlink profile and anchor text optimization. If most of your backlinks are dofollow links with over-optimized anchor text directed to your revenue-generating pages, that’s a red flag. I’ll assess how risky your backlink profile is and recommend necessary corrective actions.